Rick Smith and the Changing Incarceration Industry

It is not very long Securus Technologies became the leader in the incarceration and prison technology industry. The prison technology company was betting on technology and the power of customer experience to reach the top spot. Interestingly, Rick Smith, the chief of Securus, helped it to achieve the feat flawlessly. He is the proponent of technology and brought widespread changes in the prison technology and enforcement solutions of the firm. Rick focused on acquiring companies with disruptive technologies, spending significant amounts on product research, patents, and more. The most prominent acquisition of the recent times is none other than JPay – a technology company in the prison environment that offers educational solutions, entertainment, email, electronic payments, and more to the incarceration industry. Follow Rick at LinkedIn.com.

The acquisition was in mid-2015, and the deal ensured the presence of Securus in all the major quickly growing areas in corrections including inmate tablets, payments, and emails. Rick Smith said after the completion of the deal that it would enable Securus to virtually offer anything that is needed to run a technology-equipped modern-day prison. Rick Smith Securus confirmed that the company had deep admiration for the services offered by JPay and was closely watching its success in the market with innovative product solutions. Smith also hinted that the time has reached to combine the products and solutions of both the companies to bring most-desired solutions to the incarceration industry.

Smith also added that the integration of JPay into Securus gave the prison technology customers a clear choice of products with the best security and most affordable prices. He continued that the solutions of Securus are aimed at reducing recidivism. Interestingly, Rick decided to keep JPay as a fully-owned subsidiary of Securus without integrating it completely into the Securus network. He thinks that it is the best way to ensure the identity of the products of JPay. Interestingly, JPay gets access to the deep relationships of Securus along with financial, product, and human resources of the prison technology major.

Know more: https://www.glassdoor.com/Reviews/SECURUS-Technologies-Reviews-E40390.htm

The innovative solutions of the prison technology firm are wholeheartedly received across the industry. Many prison authorities and enforcement agencies appreciated Securus and explained how the solutions of the company helped them to solve crimes, make incarceration services better, and improve safety and security. To bring the latest incarceration solutions developed by Securus to the fingertips of prison authorities, it sends out product proposals to enforcement agencies and incarceration authorities at least once in a week. The solutions are aimed at ensuring a comprehensive address of challenges faced by prison authorities and resolve social problems present in the today’s society. Rick Smith has nearly three decades of experience in the telecom industry, and he began his career with Global Crossing North America in the year 1972. He also worked with Eschelon Telecom before joining Securus in 2008. Read more at securus.net about Rick Smith Securus.

Fabletics And Kate Hudson Look To Harness Customer Reviews For Marketing Success

The power of the crowd has become something of a buzz phrase for marketing and retail professionals looking to take advantage of a constantly evolving Online range of platforms. The Fabletics brand entered the Online retail market in 2013 with an understanding of the need to overturn the dominance of Amazon which maintains a 20 percent market-share of the Online fashion retail industry; in a bid to overcome Amazon, Fabletics is now using the power of Online customer reviews as one of the leading marketing options undertaken by the business.


One of the most impressive parts of the membership program created by Fabletics standing as the first step in becoming a member of this subscription-based brand is the lifestyle quiz and gives a guide to potential customers about the different styles open to them when a subscription is being considered. The lifestyle quiz is simple and easy to complete, resulting in a range of products being offered to the member before any products are purchased.


Customer reviews have become one of the most impressive marketing tools available to individuals who are questioning where to make their Online purchases. Fabletics has linked customer reviews to their own sales platforms and even to individual products as it has been revealed the addition of reviews helps lift a brand up the search engine rankings to a higher position. The majority of customers now use the opportunity to look over customer reviews to discover which business they should use to order products alongside the options open to a customer in choosing individual products.


The use of customer reviews may have become one of the most important parts of the marketing tools used by Fabletics but the growing influence of Kate Hudson on the brand has also become a major part of the success of this Online business. Although she still refers to herself as an actress first and entrepreneur second, Kate Hudson has become much more than simply the face of the brand for customers. Using her own social media accounts as a marketing tool allows the “Almost Famous” actress to provide a glimpse into the Fabletics range she wears on a regular basis as she lives her own active life.


Kate Hudson was named as a founding partner of the Fabletics brand when the company was still being planned by TechStyle executives, Dan Ressler and Adam Goldenberg. Positioning their brand as an aspirational company offering products designed to improve the lives of customers has centered on the image of Kate Hudson as a parent and successful business leader. Unlike the aspirational brands Fabletics has now positioned alongside, the company has positioned its clothing in the mid-range of cost in a bid to encourage as many customers as possible to improve their health with a more active lifestyle.