Academy of Art University: Ushering Opportunities for Those Who Have a Passion for Fashion

The recently concluded New York Fashion Week introduced several aspiring fashion designers that are new to the industry. It’s a very fascinating experience to witness fresh talents come up with creative ideas for style. The School of Fashion at the Art Academy University showcased the creations of ten recent BFA and MFA graduates which focused on innovation for men and women’s clothing. The graduates were inspired by various themes such as mixed material, vintage, and natural silhouettes.

 

There are definitely no limits to style and it’s refreshing to see these fashion designers from the Academy of Art University come up with ideas which are not only original but also personal to their experiences in daily life. It’s interesting how these inspirations translate into something that people can wear and express themselves.

 

Academy of Art University has been producing graduates who have a keen eye on design, fine arts, entertainment and liberal arts. They have produced a roster of students who eventually garnered spots to showcase their selections in the sought-after runway shows and exhibits. Students in the category of visual effects have become Oscar nominees in the same field, with the titles that we may be familiar with such as: Doctor Strange, Moana, The Jungle Book, Suicide Squad, among many others.

 

The San Francisco based university aspires to educate and equip individuals who have a passion for art, entertainment and fashion to succeed in their chosen industry. Academy of Art University started in 1929 as an advertising school. It eventually grew to be a university featuring various schools and departments.

 

The university offers associate, bachelor’s, and master’s degrees in a range of 25 subjects. They also recently started accepting students who are interested in distance learning via online classes. This is perfect for out-of-state students who wish to earn a degree at the convenience of their home.

 

Academy of Art University offers top of the line facilities and resources which allow students to maximize their potential in learning and creativity. The faculty and staff are well-versed when it comes to latest trends in art, design and fashion, keeping the students up-to-date with their chosen subjects.

 

For more information, you can visit their website at www.academyart.edu.

Fabletics’ Growing Tide Takes over the Fashion E-Commerce Industry

The extent to which Amazon was controlling the fashion e-commerce industry in the U.S. was scaring startups off the industry. However, when Kate Hudson teamed up with Don Ressler to establish Fabletics brand in 2013, Amazon’s supremacy was dealt a blow. The new company immediately hit the ground running and claimed its fair share of the market. Three years on, Fabletics had grown to an estimated worth of $250 million and had firmly taken the lead in selling active wear clothing.

 

 

The Strategies Behind Fabletics’ Growth

 

This exponential growth was mostly fueled by Kate’s experience in athletics and Ressler’s expertise in e-commerce. The duo came up with a subscription marketing model that was not seen before in the industry. This model optimizes on customer satisfaction, convenience, and aspiration. The model complements Fabletics’ quality products and at the same time meets the changing market demands and customer preferences.

 

Having the best quality products and services or even having the best e-commerce marketing may not achieve much without strategically positioned physical stores. In a broader perspective, there is a large group of potential clients that do not buy the idea of online purchasing. This is a fact that Kate Hudson’s Fabletics captured well and strategized well for it. The firm has physical stores in 18 of America’s business hotspots, such as Illinois, Florida, California, and Hawaii.

 

Reverse Showrooming

 

Reverse Showrooming is another strategy Fabletics has coined effectively to its advantage. This technique builds on showrooming but eliminates the negatives that come with it. Showrooming is seen by many businesspeople as ineffective in the sense that it doesn’t guarantee that customers will make purchases. In Fabletics’ reverse showrooming, however, clients who browse for products online most often than not end up becoming members. The firm also engages in community-based programs that endear it to its immediate community. This strategy has, in the long run, proved productive.

 

Fabletics ensures that the information out there on its online platforms is the same information clients will gather from the physical stores. This is unlike other firms who hoodwink customers by placing attractive content online, which doesn’t even marry with the actual products in their stores. This strategy by Fabletics builds trust among customers.

 

Kate’s Advice to Entrepreneurs

 

Kate Hudson‘s success is an inspiration to many potential businesspeople out there. In the way of helping upcoming entrepreneurs, she recently shared her secrets to succeeding in business. She advised that establishing a business based on a clearly-seen and analyzed opportunity propels it to success. Secondly, Kate encouraged entrepreneurs to be hands-on in management as being hands-off can potentially throw the business off-balance. Self-belief and the intent to take risks in business is also of paramount importance according to Kate.