Fabletics And Kate Hudson Look To Harness Customer Reviews For Marketing Success

The power of the crowd has become something of a buzz phrase for marketing and retail professionals looking to take advantage of a constantly evolving Online range of platforms. The Fabletics brand entered the Online retail market in 2013 with an understanding of the need to overturn the dominance of Amazon which maintains a 20 percent market-share of the Online fashion retail industry; in a bid to overcome Amazon, Fabletics is now using the power of Online customer reviews as one of the leading marketing options undertaken by the business.

 

One of the most impressive parts of the membership program created by Fabletics standing as the first step in becoming a member of this subscription-based brand is the lifestyle quiz and gives a guide to potential customers about the different styles open to them when a subscription is being considered. The lifestyle quiz is simple and easy to complete, resulting in a range of products being offered to the member before any products are purchased.

 

Customer reviews have become one of the most impressive marketing tools available to individuals who are questioning where to make their Online purchases. Fabletics has linked customer reviews to their own sales platforms and even to individual products as it has been revealed the addition of reviews helps lift a brand up the search engine rankings to a higher position. The majority of customers now use the opportunity to look over customer reviews to discover which business they should use to order products alongside the options open to a customer in choosing individual products.

 

The use of customer reviews may have become one of the most important parts of the marketing tools used by Fabletics but the growing influence of Kate Hudson on the brand has also become a major part of the success of this Online business. Although she still refers to herself as an actress first and entrepreneur second, Kate Hudson has become much more than simply the face of the brand for customers. Using her own social media accounts as a marketing tool allows the “Almost Famous” actress to provide a glimpse into the Fabletics range she wears on a regular basis as she lives her own active life.

 

Kate Hudson was named as a founding partner of the Fabletics brand when the company was still being planned by TechStyle executives, Dan Ressler and Adam Goldenberg. Positioning their brand as an aspirational company offering products designed to improve the lives of customers has centered on the image of Kate Hudson as a parent and successful business leader. Unlike the aspirational brands Fabletics has now positioned alongside, the company has positioned its clothing in the mid-range of cost in a bid to encourage as many customers as possible to improve their health with a more active lifestyle.

Academy of Art University: Ushering Opportunities for Those Who Have a Passion for Fashion

The recently concluded New York Fashion Week introduced several aspiring fashion designers that are new to the industry. It’s a very fascinating experience to witness fresh talents come up with creative ideas for style. The School of Fashion at the Art Academy University showcased the creations of ten recent BFA and MFA graduates which focused on innovation for men and women’s clothing. The graduates were inspired by various themes such as mixed material, vintage, and natural silhouettes.

 

There are definitely no limits to style and it’s refreshing to see these fashion designers from the Academy of Art University come up with ideas which are not only original but also personal to their experiences in daily life. It’s interesting how these inspirations translate into something that people can wear and express themselves.

 

Academy of Art University has been producing graduates who have a keen eye on design, fine arts, entertainment and liberal arts. They have produced a roster of students who eventually garnered spots to showcase their selections in the sought-after runway shows and exhibits. Students in the category of visual effects have become Oscar nominees in the same field, with the titles that we may be familiar with such as: Doctor Strange, Moana, The Jungle Book, Suicide Squad, among many others.

 

The San Francisco based university aspires to educate and equip individuals who have a passion for art, entertainment and fashion to succeed in their chosen industry. Academy of Art University started in 1929 as an advertising school. It eventually grew to be a university featuring various schools and departments.

 

The university offers associate, bachelor’s, and master’s degrees in a range of 25 subjects. They also recently started accepting students who are interested in distance learning via online classes. This is perfect for out-of-state students who wish to earn a degree at the convenience of their home.

 

Academy of Art University offers top of the line facilities and resources which allow students to maximize their potential in learning and creativity. The faculty and staff are well-versed when it comes to latest trends in art, design and fashion, keeping the students up-to-date with their chosen subjects.

 

For more information, you can visit their website at www.academyart.edu.

Fabletics’ Growing Tide Takes over the Fashion E-Commerce Industry

The extent to which Amazon was controlling the fashion e-commerce industry in the U.S. was scaring startups off the industry. However, when Kate Hudson teamed up with Don Ressler to establish Fabletics brand in 2013, Amazon’s supremacy was dealt a blow. The new company immediately hit the ground running and claimed its fair share of the market. Three years on, Fabletics had grown to an estimated worth of $250 million and had firmly taken the lead in selling active wear clothing.

 

 

The Strategies Behind Fabletics’ Growth

 

This exponential growth was mostly fueled by Kate’s experience in athletics and Ressler’s expertise in e-commerce. The duo came up with a subscription marketing model that was not seen before in the industry. This model optimizes on customer satisfaction, convenience, and aspiration.

 

Having the best quality products and services or even having the best e-commerce marketing may not achieve much without strategically positioned physical stores. In a broader perspective, there is a large group of potential clients that do not buy the idea of online purchasing. This is a fact that Kate Hudson’s Fabletics captured well and strategized well for it. The firm has physical stores in 18 of America’s business hotspots, such as Illinois, Florida, California, and Hawaii.

 

Reverse Showrooming

 

Reverse Showrooming is another strategy Fabletics has coined effectively to its advantage. This technique builds on showrooming but eliminates the negatives that come with it. Showrooming is seen by many businesspeople as ineffective in the sense that it doesn’t guarantee that customers will make purchases. In Fabletics’ reverse showrooming, however, clients who browse for products online most often than not end up becoming members. The firm also engages in community-based programs that endear it to its immediate community. This strategy has, in the long run, proved productive.

 

Fabletics ensures that the information out there on its online platforms is the same information clients will gather from the physical stores. This is unlike other firms who hoodwink customers by placing attractive content online, which doesn’t even marry with the actual products in their stores.

 

Kate’s Advice to Entrepreneurs

 

Kate Hudson‘s success is an inspiration to many potential businesspeople out there. In the way of helping upcoming entrepreneurs, she recently shared her secrets to succeeding in business. She advised that establishing a business based on a clearly-seen and analyzed opportunity propels it to success. Secondly, Kate encouraged entrepreneurs to be hands-on in management as being hands-off can potentially throw the business off-balance. Self-belief and the intent to take risks in business is also of paramount importance according to Kate.