JustFab Rebrands its Corporate Identity and Name

History of JustFab

With the introduction of TechStyle Fashion Group, JustFab, the world’s leader in fashion subscription has renewed its new corporate identity. TechStyle encapsulates its predecessor’s roots in technology while evolving from a single e-commerce site to an international brand-building platform on Crunchbase. TechStyle Fashion Group’s brands namely ShoeDazzle, FabKids, Fabletics, and JustFab have over 4 million VIP members.

By integrating the entire business cycle, JustFab intends to develop the fashion industry for the benefit of its customers.

Rebranding the corporate identity from JustFab to TechStyle Fashion Group represents the company’s commitment to continuous innovation. Since its inception, JustFab has stayed true to its vision of delivering on-trend fashion at an incredible value while transforming into a powerful brand-building platform on Pando. JustFab’s new identity captures the essence of its current status. At JustFab, Fashion Avenues meets Silicon Valley. Therefore, JustFab wishes to enter the next phase with TechStyle Fashion Group as its corporate identity.

JustFab’s new identity results in six years of drastic growth. Since its inception in 2010, TechStyle has quietly become the world’s leading online retailer with its unique brands at https://www.linkedin.com/in/don-ressler-328b4618. It is projected that TechStyle will surpass the targeted $650 million in revenue through merchandising and subscription in 2016.

Why is TechStyle located in El Segundo?

While Don Ressler and Adam Goldenberg were in a brainstorming session to explore a brand idea, they landed on JustFab. After successful two years in service, JustFab had to expand its territory. As a result, Don Ressler and Adam Goldenberg found El Segundo as the ideal location as it was close to a beach, near to an international airport, and with a spacious yard perfect for expansion. Today, TechStyle lies on a 128,000 square feet yard, which is a few minutes from the city of El Segundo.

About TechStyle Fashion Group

Established in 2010 and rebranded in 2016 by Don Ressler and Adam Goldenberg, TechStyle Fashion Group is a global brand-building platform that offers a personalized and engaging shopping experience. Today, TechStyle has over 4 million subscribers through a portfolio of shoe and apparel brands namely ShoeDazzle, Fabletics, JustFab, and FabKids. TechStyle reimagines the fashion industry through vertical integration, personalized shopping experience, and data. TechStyle’s brands are available in the United States, Sweden, Spain, the United Kingdom, Germany, Denmark, and Germany.

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