Waiakea announced to the public the progress it has made since it was launched in 2012. The brand has grown 50 times what it was in 2012. This brand, which is based on health, charitable initiatives and sustainability, has in the last year alone increased its product to about 2000 stores in close to 30 states in the U.S. The growing international demand has led to the launching of a facility to manufacture the drink in Hawaii.
The Waiakea Hawaiian Volcanic Water founder, Ryan Emmons said that he was proud of the achievement of the brand in such a short time. He said that the product has enjoyed a steady rise in demand from its initial few thousand cases yearly to a new figure of 120,000 cases yearly.
According to Forbes, people are encouraged to drink waiakea water through the partnership the brand has with Pump Aid. Through this partnership, Waiakea donates 650 liters of drinking water for each of the liter in sales.
Still, its charitable contribution is only one-third of the success the brand enjoys. Another reason for its success is that its naturally alkaline, electrolyte packed and mineral rich combination is sourced, sustainably, from a pure place and packed in rPET recycled containers.
The brand prides itself for taking a different approach, which according to Emmons is one of the contributing factors of its success. Waiakea spring water is CarbonNeutral® certified making it the first bottled water to achieve this milestone. Individuals feel good when they use this water since they are aware of the platform on which the brand is built: health, charity and sustainability.
PR Newswire reported that Waiakea water has an annual growth rate of 170 percent. This company is today valued at more than $10 million. The bottled water brand is distributed to various premier chains countrywide. It can be found in Whole Foods and also at Wawa.
Waiakeathe Hawaiian Volcanic Water
Waiakea water originates from snowmelt as well as rain on the Mauna Loa volcano at the heart of the Big Island. The water, filtered through hundreds of porous rock, is an electrolyte-rich drink with a delicious alkaline taste.
When Emmons ventured into the industry he was just 22 years and he says the industry was and is full of entrepreneurs who are over 50 years. No one gave them the time of day.
Learn more about Waiakea Water: https://www.crunchbase.com/organization/waiakea-inc#/entity